What originally started as a student project in a bar became a serious start-up overnight with more than 1 million impressions on their website, in which investors quickly saw great potential. Interacting with various digital advertising formats in an app and dusting off free beer or other rewards in return: that’s the concept behind Smatched.
After the first proof of concept, we created a branding for Smatched that stands out unmistakably from other apps. The focus is clearly on playfulness and provocative communication. In the app development itself, we provided conceptual advice on how to build the app and created UI/UX designs.